I received an advertisement email yesterday offering Instant Term Life Insurance Quotes. Being that our company, Lifeinsure.com, is in the business of marketing and selling life insurance online, I thought Id take a look at how one of our competitors was doing it.
I clicked the link on the email that said Get Instant Quote and was sent into the companys website, where it boldly states that Rates are Ready for you Right Away with no Wait. I enter my zip code, as requested, and away we go.
I am greeted by a typical web form, asking me how much life insurance I want, for what term, date of birth, height and weight, tobacco use and gender information that is needed in order to provide a life insurance quote.
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